preliminary poster analysis

Insidious 2 

This is a main poster  of the  film Insidious 2.It uses many technical, written and color codes which help in persuading us to go and watch the film. In this poster it shows a baby but it is not a cute baby which we normally associate with babies it uses dark colors purposely and it is very indirect which creates mystery and danger .Also  you cant see any facial expressions this adds mystery and suspicion to the poster .There is a large ,dark shadow behind the baby which is very creepy.The only light which is in the image is surrounding the baby and shadow this purposely  draws our eyes to this part of the poster.It uses low key lighting to add to the dark , evil nature of the movie.The camera angle is high, it seems as if it is spying as the characters do not know that the camera is there,it makes the baby look very small and vulnerable when you compare it to the large shadow behind the baby.Also the poster mentions that it is made from the makers of "Saw" and "Paranormal Activity" ,highlighted specifically in red to emphasis that these are also horror/thriller films.Mentioning that the films are made from the makers of Saw and Paranormal Activity  puts the film into a specific  genre and it may appeal to some people.

Taken 2

This is a great main poster for  the film Taken 2. Its low key lighting is useful as it tells the viewer that the film has  quite a dark tone, it adds atmosphere and creates a mood of the film.The shadow to the left adds mystery as we don't quite know what is lurking in the darkness. "First they took his daughter..now they're coming for him." This succinct  tag line is very sharp and it tells us that the "bad"  people are after Liam Neeson`s character which adds thrill. On the floor by his foot there are shell casings which tells us that bullets have been shot in the location which he is sitting in. This adds danger and thrill to the atmosphere.He is also holding a gun , the gun connotes vengeance,danger and power.All these things give us an insight into what the film is going to be about.Liam Neesons facial expression tells us that he is in trouble and that something serious has happend or is about to happen.