Groups Q4

Question 4: Who would be the audience for your media product?If the ratings of IMDB are accurate then the market for this type of thriller is mainly under 18s, and fairly equally distributed over gender, closely followed by the 18 -29 demographic. We conclude this by examining the ratings for Taken and Shutter Island on IMDB
Young people under 18 have the most disposable income and the most time and inclination to see films. This is why all big movies are targeted at this demographic.

Since we are a young crew that fits into this demographic it is not surprising that we decided to make a movie that would appeal to our age group.

Also it must be remembered that this is a story about the kidnap of a young girl and so this film is going to have relevance to this demographic who will relate to and understand the terror and determination of a similarly aged human being. Therefore the question is not where the IMDB demographics deliberately influenced our choice of film genre but rather that the IMDB demographic breakdown reflects the interests of our age group.

Therefore it is clearly understood from this that our audience is ourselves and those like us, which is confirmed by the above research. In our questionnaire and analyses responses it was also clear that there is a slight percentage increase in the number of males who would be interested in our film due to the action, mystery and potential violence. In our analysis it appears that more females are scared by this type of genre although that is also a reason they like to view it. So both genders have an interest in this type of genre although from different perspectives. This may be somewhat stereotyped but holds nevertheless.


Although the traditional way of classifying an audience is to break it down into male, female, class, education, race and status our primary concern is to attract as wide a market as possible and not fit the film so completely into a niche market that only those who subscribe to that genre and sub genre will be interested.

It is worth noting that according to the IMDB ratings database, although the primary demographic was the under 18 market clesly followed buy the 18 -29 market – ther was till a huge amount of people right up to the 45 + bracket watching the film and this is what we would like to aspire to.


The questionaire which I made was extremely useful. I asked people what age they were and 72% of the 82 people in which answered it were age 15-21.We also found out that most of them liked thrillers and it was there favourite genre the second most popular was comdey.Both often genres which are targeted at teens. This was a good result and one of the main reasons why we also decided to target overall 15-21 year olds.

I then asked what people most expected before watching a thriller:

Many 15-21 year olds expect tension and secondly mystery which they try to solve.